The Rise of MarTech: Navigating the Intersection of Marketing and Technology

The Rise of MarTech: Navigating the Intersection of Marketing and Technology Is your organization struggling with the intersection of marketing and technology? If so, you’re not alone — marketers everywhere are. There is a crisis in boardrooms and…

What Is The CMO’s Role In IT For 2020 And Beyond?

The role of the CMO has changed dramatically in recent years, and the push for more integration of marketing and technology shows no signs of stopping. With 2020 just around the corner, it is worthwhile to look more…

Is The CMO Responsible For Digital Technology Decisions?

All businesses today are faced with numerous technology decisions. The rapid rate of tech development and adoption has led to some truly remarkable transformations in the business landscape—and in the responsibilities, various professionals are expected to perform. CMOs…

What The CMO Needs To Know About Marketing Technology

Familiarity with marketing technologies is a must for today’s CMO. However, the range of tech knowledge across CMOs varies widely. Even if every CMO can benefit from some technical familiarity, the reality is that some CMOs know very…

Can CMOs and CTOs Unite?

Learn about the importance of CTOs and CMOs uniting their efforts to create optimal outcomes for their companies. You can make business better by uniting.   Considering the vital importance of digital touch points—including mobile and Web interactions—for…

What Role Must The CMO Play In Technology Decisions?

The role of the CMO has been evolving at a rapid pace in recent years due to the constant addition of new marketing technologies or martech. You only have to compare the tech budgets of marketing departments today…

Will LinkedIn Phishing Threats Defeat The Popular Business Social Media Platform?

The career-centered social media network LinkedIn is the latest victim of phishing efforts on the part of cybercriminals—demonstrating that no organization, no matter how big, is immune to such threats. The phishing attacks are tailored to what LinkedIn…

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